Hush Puppies has announced the launch of its latest footwear collection featuring ‘Genius Fit’, a podiatrist designed foot-bed.
The brand plans to expand the technology into other categories across women’s and into men’s footwear in the near future.
The new technology has orthotic features such as arch, metatarsal dome and heel aperture support.
“We know how important comfort and foot health are to our consumers, and that’s why we’ve [spent] so much time creating our Genius Fit technology,” Brand Collective GM of footwear Charlene Perera.
“The level of innovation and thought that has gone into this range over the last two years is incredible, so we are excited to be able to share it with our consumers.”
Genius Fit styles Honey, Hip, Float, Fit, Marine, Mindil, and Spin are now available online and in stores at Hush Puppies and at major retailers including Myer and David Jones.
Founded in 1958, Hush Puppies launched a range of footwear designed for comfort. It is a global brand, with over 17 million pairs of shoes sold every year in 150 countries around the world.