Hugo Boss has opened a new pop-up store in the Queen Victoria Building.
The store houses the brand's latest collection of men's fashion.
Boss' offering of casualwear, sportswear, and tailored suiting is available in the pop-up, alongside a curated selection of trainers, shoes and accessories.
Speaking on the pop-up, QVB said that the store's design is inspired by the layout of a gallery.
"In line with the generous building architecture of QVB, Hugo Boss has defined a minimalistic and sophisticated design language inspired by the open layout of a gallery.
"Materials such as concrete, white and marble-optic surfaces, and polished chrome elements create clean lines complementary to the latest Boss collections," the business said.
The Hugo Boss pop-up is located on the ground floor of the building.