Global fashion house Hugo Boss has thrown its support behind the sustainability credentials of Australian and US cotton.
It is now more than one of 460 partners to join the Cotton Leads program, aimed at promoting responsible production practices and development programs.
The German-headquartered Hugo Boss Group includes the Boss and Hugo brands.
Cotton Australia CEO Adam Kay said brands and retailers are demonstrating a desire to deliver products made from responsibly-produced raw materials.
“Hugo Boss joins a growing number of Cotton Leads partners that recognise cotton growers in Australia and the U.S. have a strong track record of positive continuous improvement, operate in robust regulatory environments that set rigorous social and environmental standards, and have national plans for ongoing gains."
Hugo Boss head of sustainability and logistics Heinz Zeller said this is an important move for the company.
"Cotton is one of the most important raw materials for the high quality products of Hugo Boss. The Cotton Leads program enables Hugo Boss to source sustainable cotton matching high quality standards with a guaranteed availability.”