Australian footwear label Sol Sana has continued to strengthen its international presence by securing further distribution networks in Southeast Asia.
The brand has appointed Primer Group of Companies which will now manage the brand's distribution into the Philippines.
A fast-growing company known for expanding premium consumer brands, Primer Group will launch the holiday 17/18 collection as a continued step in Sol Sana’s global growth.
Sol Sana CEO Michael Shandler said the expansion into Southeast Asia was key to the company's continued international strategy.
"We chose to partner with Primer Group because they not only share the passion for the Sol Sana brand but also are experienced professionals in the core of Southeast Asia.
"Entering Southeast Asia is an important milestone in our strategy to share Sol Sana with a broader, global customer base.”
Sol Sana Southeast Asia brand manager Amber Wilkins echoed Shandler, highlighted the rapid growth the company has seen since August this year.
“International growth is a key priority for Sol Sana and expanding to new markets and countries is an important step in the company’s strategy. This is the second market expansion for Sol Sana since August 2017."
Earlier this year, the brand appointed sales agents in Germany, Austria, Belgium, Netherlands and Luxembourg.