Honey Birdette has confirmed two boutiques will open in the USA later this year.
The first storefront is scheduled to open Westfield Century City in October, followed by another in Westfield UTC Mall in November.
This will be the second territory outside of Australia for the brand, following its UK strategy.
Honey Birdette will also operate a new office based in Hollywood.
The news coincides with the launch of a new campaign set in the USA.
Titled L.A. Story, the campaign stars Russian model Kristina Sheiter and Australian actress Sarah Stephens.
The pair explore the LA’s most iconic locations, including Mulholland Drive, Beverly Hills and downtown LA.