Hanes Australasia creative director Jane Newman has been appointed as the new chief design officer, global innerwear for parent company HanesBrands.
In the newly created global innerwear department at Hanes, Newman will be responsible for delivering innovative products across the Group's innerwear brands including Hanes, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things and Berlei.
Speaking on her appointment, HanesBrands CEO Steve Bratspies said that Newman's experience will prove key to the business' growth strategy.
"Jane’s leadership has been instrumental in driving growth in Australasia.
"Her experience and consumer focus will enable us to unlock the enormous growth opportunities of our US innerwear brands.
"Transforming the organisation to leverage our strengths, ensure focus and build global brands is key to our 'Full Potential plan,'" he said.
Newman brings 30 years of experience leading design, product development and innovation to her new role.
She will be based in New York and will report to Joe Cavaliere, group president, global innerwear.
"Jane brings vast knowledge of the global consumer landscape and innerwear category, as well as an outstanding record of product innovation and design that attracts younger consumers," Cavaliere said.
"She has also been extremely successful in embedding sustainability into product design, which is something we are deeply committed to as a company.
"I’m thrilled to have Jane leading design for our global innerwear team and look forward to working with her as we build our brands," he said.
Newman joined Hanes Australasia in 2004 as head of design for Bonds.
She has a bachelor’s degree in design, fashion and textiles from the University of Technology Sydney.