Tomorrow, Australian retailers are uniting to thank first responders for their efforts in 2020.
First Responders Day will take place in stores tomorrow and retailers will offer special deals and discounts to those on the frontline.
First responders include medical and health workers including doctors, nurses, paramedics, ambulance staff, police men and women and firefighters.
The initiative was launched by the Australian Retailers Association in partnership with its members and aims to thank first responders for their courage, commitment, and contribution during the COVID-19 and bushfire crisis.
The initiative also forms part of the wider retail recovery campaign developed by the ARA to create a sustainable retail recovery, by helping consumers to feel safe, welcome and excited about their renewed shopping experience.
Participating brands include Camilla, Target, Myer, David Jones and H&M.
First responders can visit the website or social media channels of their favourite stores to find out more about the discounts.
First responders are asked to bring their work ID to redeem the deal.
First Responders Day will take place for one day, on 25 June 2020.
In the picture gallery above are the participating retailers.