Gucci has unveiled its new redesigned flagship store in Sydney Westfield.
The new 1087smq store spans two floors and houses the luxury label's range of men’s and women’s ready-to-wear, handbags, shoes, accessories, watches, jewellery, eyewear, beauty and fragrances.
The boutique is also home to a city exclusive, the Sydney tote.
The woven bag is available in a limited run of twenty numbered pieces, personalised by a leather patch that represents the city in embossed metallic gold lettering.
Designed to reflect Bondi sunsets, the tote comes in vibrant and pastel pink colours, its shape finished with double top handles and an optional shoulder strap.
Gucci regional president South Asia Pacific Emmanuel Delrieu said that the label is thrilled to open its redeisgned Sydney flagship.
"Australia has always been a strategic market for Gucci.
"The country offers our brand a very exciting proposition supported by its melting pot of cultures.
"We are also very proud to be collaborating with local Australian creatives to showcase their art - inspired by Gucci codes - in our newly renovated Sydney Flagship," he said.
The store also houses a private client space where customers can be treated to an exclusive shopping experience.
The space is accessible by a private entrance, allowing those who wish to be discreet to do so.
To celebrate the opening, Gucci has partnered with creative collective O.Z.O to promote and support the local art scene, inviting curator and Sydney-based artist Edward Woodley to create and present an in-store sculptural work.
The sculpture is complemented by a video installation titled O.Z.O featuring Edward Woodley & Max Berry for Gucci, screened in the store’s parlour.
The new store is located on Pitt St Sydney.
