Glue Store has launched a new eco-conscious initiative, Future Choice, in stores nationwide and online.
The program highlights products to customers according to five sustainability categories, helping them to make more informed choices about their purchases.
Glue Store head of brand and marketing Charles Moore said that the program is about giving consumers further knowledge on the products available to them.
"Glue Store, like its customers, demands quality over quantity.
"Future Choice is about empowering our customers' shopping experience by highlighting the conscious stories of the brands we represent and the thoughtful threads they use in their production.
"This is just the start of our Future Choice journey," he said.
With an initial focus on materials and production, Glue has identified its five pillars of sustainability as:
- Thoughtful Threads - sustainable or considered natural fibres such as organic cotton, linen and hemp
- Recycled Materials - plastics, cotton etc
- Not BAA-D - animal friendly, cruelty free and vegan - using vegan leather and rPET (recycled PET)
- Australian Owned - supporting local brands and talent such as P.E Nation, Thrills, Nude Lucy, Article One and Lulu & Rose
- Our Customer Experience - improving the shopping bags and eCommerce packaging
From this month, Glue Store will be phasing out its 30% recycled shopping bags from its store network and is set to replace them with reusable tote bags.
The stores are also committed to reducing their visual merchandising printing and wastage, with the Future Choice campaign launching with reusable and recycled PET banners in stores.
Throughout the stores, Future Choice styles are communicated to customers through integrated visual elements including branding and product hangers, while online, a Future Choice label is attached to the product photo, with further details explained on the product page.
Glue Store's initiative comes as McKinsey research shows that the fashion sector was responsible for some 2.1 billion metric tons of greenhouse-gas (GHG) emissions in 2018, about 4% of the global total.
Putting it into context, McKinsey said the fashion industry emits about the same quantity of GHGs per year as the entire economies of France, Germany, and the United Kingdom combined.
"Whilst change takes time and it is progress over perfection, we are delighted to be making inroads with our new direction and contributing positive action," Glue said in a statement.
"Ultimately, choices that consumers make today will impact our collective future for the better."