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New Zealand fashion retailer Glassons has opened its largest Australian store at Harbour Town Premium Outlets centre in Adelaide. 

The 350 square metre outlet store adds to around 39 retail doors across Australia, mostly full-price stores. Glassons also operates 34 stores in New Zealand according to its website.

Harbour Town Premium Outlets centre manager Kylie Neal said the new Glassons outlet is expected to meet the increasing demand for budget-friendly fashion items. 

“Our customers have been asking for Glassons and Harbour Town is really excited to deliver the brand’s biggest store in Australia,” Neal said. 

“Known for its iconic cuts and chic styles, Glassons price points are even more affordable at an outlet store, offering up to 60 per cent off every day.” 

The Adelaide outlet centre is also welcoming luxury brand Swarovski to its portfolio.

“Harbour Town is all about offering premium brands without the full retail price tag across clothing, footwear, accessories, athleisure and homewares.  This includes new season stock,” Neal said. 

Harbour Town houses more than 110 stores, including the likes of Lacoste, Kate Spade, Oroton, Coach, Guess, Boss, TK Maxx, Under Armour, Tommy Hilfiger, and R.M. Williams.

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