Australian retailers have raised $780,000 for the Australian Red Cross Disaster Relief and Recovery Fund following the 'All In' initiative that took place on January 9.
Providing 100% of profits from all sales on January 9 to the fund, 48 retailers were able to come together to support the communities that have been impacted by the fires.
Speaking on behalf of retailers involved, General Pants CEO Sacha Laing thanked those working on the front line.
"On behalf of the retail community involved we are grateful to our customers who supported the ‘All In’ event and moreover give our collective thanks to the Red Cross and firefighter services for the hard work and tireless ongoing support they continue to give our affected communities," he said.
Red Cross head of engagement and support Belinda Dimovski said that the funds raised will enable the Red Cross to engage with communities in recovery on a long-term basis.
"We’re so grateful to the retail community for coming together and going 'All In' for people affected by these disasters.
"The donations from the ‘All In’ retail initiative have come at a crucial time.
"We are, right now and over the coming weeks, distributing emergency cash grants to people who have lost their homes in the fires. We’re also investing in long-term recovery programs, in consultation with the communities affected and independent
advisors.
"Our experience in responding to disasters tells us that it may take years for people to feel a sense of ‘normalcy’ again, to feel safe and empowered in their homes and towns.
"Red Cross will stay with communities, walking alongside them on the road to recovery. We will be there for the long-haul, thanks to the retailers who went 'All In' for disaster relief and recovery," she said.
The retailers and supporting partners involved were:
- Abrand
- Afterpay
- Artesands
- AussieSkier
- Ben Sherman
- Brixton
- bond-eye swim
- Cue
- Culture Kings
- Dr Denim
- eBay
- Farage
- General Pants Co.
- Globe
- Hugo Boss
- Hush Puppies
- Jing Jai Thai
- Lacoste
- Lee Jeans
- Levi’s
- Life Interiors
- Local Supply
- Misfit
- M.J. Bale
- Nautica
- Neuw Denim
- Neverland Store
- Nudie Jeans
- Okanui
- Porte-A-Vie
- Rodd & Gunn
- Rolla’s Jeans
- Sandler
- Seafolly
- Sea Level Swim
- Speedo
- Stussy
- Temple & Webster
- The Iconic
- The North Face
- The Upside
- True Alliance
- TuTu Dumonde
- Ugg
- Veronika Maine
- W.M. Ritchie Australia
- Wrangler
- XLarge