How does Gen Z - who will yield the most spending power of any consumer in just a few years - compare to millenials? WGSN breaks it down. Get your daily dose of WGSN strategic content here.
Gen Z is ushering in a population tsunami with current estimates at 2 billion globally.
Already responsible for spending $44BN from allowance money a year, as these young consumers grow up and get jobs, they will have an unprecedented influence on spending and shopping trends.
Are you ready?
