Australian streetwear label GeedUp has witnessed the power of eCommerce, after closing its bricks-and-mortar store to pursue digital retailing.
The brand closed its Westfield Sydney store in 2019 and launched a renewed website and vision for the brand.
And the strategy paid off for the label, with GeedUp turning over $1 million more in revenue in the first year of relaunch than it did in the full seven years prior, resulting in a sales boost of 550%.
The following year saw 100% increase in revenue and a double in revenue again this past year.
GeedUp CEO and co-founder Jake Paco said the brand is not turning back from eCommerce.
"It's without a doubt been a huge change of how we operated as a business, but the success we’ve seen in moving to a model without physical stores, for us has been irreplaceable," he said.
Along with increased sales, GeedUp has been able to expand its customer base, welcoming international customers to the fold.
Recently, the brand's Complex Con activation saw an increase of 750% from the United States, which met the likes of celebrities including Offset and Metro Boomin.
Additionally, customers from New Zealand are also gravitating towards GeedUp, with the brand recording a 450% lift in customers from NZ.
The brand is also growing its female audience, increasing by 600% with the trend in sports and leisure wear witnessing strong growth in recent years.
GeedUp attributes its success to the decision to not restock sold-out items to create hype with loyal customers to shop every drop as it's released.