Ganni has joined a lineup of new store openings at Emporium Melbourne.
The Danish fashion brand will open its second store in Australia - and first location in Melbourne - at the premium shopping complex. Last year, Ganni unveiled its first flagship location at The Galeries, Sydney.
Swiss sportswear brand On, known for its CloudTec technology, has opened its first-ever bricks and mortar store in the country with a 390 square metre flagship.
On APAC GM Rebecca Cai said the Emporium Melbourne opening is a new chapter for the brand.
“Situated in the heart of Melbourne’s vibrant CBD, the launch of our first store in Australia marks an exciting milestone for On. Here, both locals and international visitors will have the opportunity to explore our cutting-edge innovations and extensive product range.”
Coach has also launched a new store at the centre showcasing its latest collections of handbags, ready-to-wear, and accessories.
Emporium Melbourne centre manager Gordon White said the new openings are part of a premium tenancy strategy.
“On’s first Australian store and Ganni’s Melbourne debut highlight our focus on bringing first-to-market and flagship concepts to the heart of the city. With Coach’s long-standing reputation for quality and style, these brands collectively enhance Emporium’s position as the destination for premium fashion in Melbourne.
“We’re focused on delivering an unparalleled mix of premium and flagship stores, ensuring that Emporium Melbourne remains the go-to destination for both fashion enthusiasts and everyday shoppers.
“These new stores are a fantastic addition to our offering, and we look forward to seeing Melburnians and visitors
explore the latest innovations in sportswear, fashion, and luxury.”
Opened in 2014 and located on Wurundjeri, Bunurong, and Boon Wurrung Country, Emporium Melbourne is a seven-level centre with local and international designer brands.