Sydney International Airport has officially opened its new luxury precinct 'SYD X', with Cartier and Versace expected to unveil sites later this year.
Once complete in mid-2023, SYD X will stretch across 2,700sqm, making it Australia’s largest collection of luxury brands.
Heinemann Tax & Duty Free has unveiled new luxury beauty, fashion and accessories stores as part of the latest opening, with an expanded range of fragrances, makeup, watches and jewellery.
Tiffany & Co. also refurbished and re-opened its SYD X store in late 2022, with a custom-made Lobmeyer chandelier constructed from Tiffany Blue crystals.
The new Tiffany & Co. and Heinemann Tax & Duty Free stores join Balenciaga, Bottega Veneta, Burberry, Bvlgari, Celine, Dior, Gucci, Hermès, Loewe, Moncler, Prada, Rolex, Saint Laurent and Valentino.
SYD X is housed in a double-sided streetscape and operates in a GST-exempt space
To mark the official launch, Sydney Airport has named Australian entrepreneur and stylist Gab Waller as SYD X ambassador
“As someone who works in luxury fashion and travels a lot for work, the arrival of SYD X is a game changer,” Waller said. “I can do all my shopping before I fly, avoid the queues in the city malls, snap up travel exclusives only available at Sydney Airport and purchase everything tax free.”
Sydney Airport’s executive GM of commercial Mark Zaouk said the plan to open a luxury precinct began in 2019.
“Meticulous work has gone into creating a unique luxury shopping destination, from the layout and design of the new precinct to the superior experiences available in each of the luxury stores. And there is more to come.
“International travellers can look forward to curated brand, culinary and luxury experiences, as we continue to innovate and position Sydney Airport as a key player on the world stage of luxury.”
Prior to COVID, Sydney Airport welcomed more than 44 million passengers annually, generated more than $42 billion in economic activity, and both directly and indirectly supported 336,000 jobs.