Global sportswear brand Adidas has opened its first Australian flagship store in Sydney.
Located at 130 Pitt Street, the new store houses the full Adidas range across sportswear, Originals and Performance.
The store was officially opened to Australian consumers last night through a ribbon-cutting ceremony and party. Key Adidas representatives and athletes attended the event, including Matildas players Mary Fowler and Caitlin Foord, NRL player Nathan Cleary, and Roosters player Sam Walker.
The 1,103 square metre retail store spans two floors with the ground level reserved for sportswear and Performance featuring key lines such as the Adidas by Stella McCartney Collection. The second floor houses Adidas’ Originals range and a ‘blue room’.
The store also includes design and art from Australian artists, including paper engineer Benja Harney; artist, designer and creator Bianca Beers; contemporary abstract artist Elliott Routledge; and multi-disciplined artist Kris Andrew Small.
“Sport and fashion are global languages that span across borders,” Adidas senior director of brand Shannon Morgan. “We want to embrace that, while also celebrating Sydney through the local store design.
“We’re thrilled to be able to bring the full Adidas range together within a store that truly reflects the energy and creativity shared by both the Adidas brand and its customers.”
Adidas operates around 30 stores and outlets across Australia. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people globally and generated sales of €22.5 billion (~AU$36.15 billion) in 2022.