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Global denim giant G-Star has weighed in on the collapse of its local franchise partner.

Denim Enterprises filed for voluntary administration this week.

The Amsterdam-based company has issued the following statement to ragtrader.com.au:

"Our long time franchise partner Denim Enterprises Pty Ltd, unfortunately filed for voluntary administration.

"This has been a sole decision made by the management of Denim Enterprises. We are sorry and disappointed about their move and we have done everything possible to avoid it.

"Despite this unexpected action, G-Star will continue to provide the Australian market with our craftsmanship and innovative jeans and apparel collection.

"G-Star and Australia have a special history together, as it was one of the first international markets that embraced our brand.

"We have a strong and long relationship with the Australian consumer and we will continue to serve them well through strong, profitable stores in key retail locations, as well as through our multibrand partners that have sustained our brand with passion in the Australian market.

"The stores operated by Denim Enterprises are still open and will operate as usual. We are working with the administrator and endeavor to keep our products available, focusing, as always, to serve consumers with great jeans."

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