Nude Lucy is set to expand permanently into the bricks-and-mortar space, opening its first permanent store in Queensland's Pacific Fair shopping centre.
The new store opens after the success of the brand's pop-up store on Bondi Beach, which was opened in October.
Nude Lucy head of brand Nilou Zibaee welcomed the launch of the store.
"This store is a huge milestone for our brand, and is the result of a passionate team coming together who live and breathe what we do.
"I could not be happier and more excited about the journey we are about to embark on in the world of bricks-and-mortar," she said.
The launch of the permanent store comes after the brand was acquired by Accent Group (as part of the Glue Store purchase) earlier in this year, as well as the rollout of sustainability practices within its activewear and swimwear collections.
The location of the new store - on the Gold Coast - was chosen as it reflects the brand's ethos and aesthetic.
Accent Group CEO Daniel Agostinelli said the business is excited to be expanding the Nude Lucy brand.
"We love the brand and are thrilled to be facilitating its growth," he said.
Nude Lucy joins fellow Accent Group brands Hype DC, Platypus, Skechers, The Athlete's Foot and Trybe in Pacific Fair.