French Connection Australia is relaunching as ‘Unison.’
Designed in Melbourne, Unison will unveil its new identity across its stores and online at www.unisonlabel.com on August 24.
Unison Essentials will become an elevated core part of its range, alongside monthly capsule collections.
Brandbank CEO Peter Halkett said the name change marks a new chapter in the group’s journey.
“The decision to relaunch as Unison stems from our desire to fully shape our narrative as a unique, vertical, Australian-owned fashion brand,” Halkett said. “This allows us greater opportunity to grow the brand aligned with our own strategic vision.
“Unison embodies a contemporary and forward-thinking brand approach. We aim to provide customers with an elevated shopping experience, both in-store and online.
“Our ethos is centred around empowering our customers to express their unique identities.”
French Connection was established in 1972 in the United Kingdom. It launched in Australia in 1998 and today operates 109 concessions across both Myer and David Jones, six concept stores and one outlet in New South Wales.