Luxury jewellery brand Secrets has announced a new partnership with former Michael Hill CEO Mike Parsell.
This follows the recent opening of its flagship Chadstone store.
Parsell, who made a shock departure from Michael Hill in August last year, has stepped into the role of co-managing director alongside founding director Jane Meredith.
The partnership will see Parsell assist with the brands domestic growth, as well as developing plans for future international expansion.
Parsell said he was excited by the partnership and looked forward to potential growth for what he sees as a "global business".
“Secrets reflects the changing mindset of how the consumer of today engages with the jewellery category because the brand appeals to women who want beautifully designed and crafted luxury jewellery at a price they can afford.”
Meredith said she had been looking to partner with someone who had spent year within the industry that could bring a wealth of knowledge to the brand.
“Mr Parsell brings the high level of expertise, experience and knowledge of the industry that the business needs for continued success.
“I’m particularly delighted that Mr Parsell shares my passion and commitment for the business and understands the uniqueness of the brand.”
Secrets currently has eight stores across Australia located in Melbourne, Sydney, Perth,Brisbane, Noosa and the Gold Coast.