Melbourne-born global fashion brand Forever New will open three flagship stores in Kuwait after striking a deal with United Arab Emirates fashion conglomerate Apparel Group.
The move also includes an introduction to UAE-based online marketplace 6th Street, with further plans ahead for expansion in the region.
It marks the first time Forever New has entered the region.
The ready-to-wear womenswear retailer operates over 150 stores across Australia, with further locations at Myer, David Jones, The Iconic and globally in North America and the United Kingdom.
Forever New CEO Dipendra Goenka welcomed the strategic partnership with Apparel Group.
“We’re proud to partner with the Apparel Group to further expand our presence in the Middle East,” Goenka said.
“With extensive omni-channel capabilities and a strong focus on the customer, the Apparel Group will help deliver an exceptional shopping experience for our Forever New customers in Kuwait.”
Apparel Group CEO Neeraj Teckchandani said the partnership with Forever New is key to shifting the fashion landscape of the region.
According to the group, Forever New is well-positioned to offer flexibility in its product ranges to ensure they fit the needs of each country and demographic.
“We are excited to bring Forever New’s unique aesthetic and quality collections to the fashion-savvy consumers of Kuwait and the UAE,” Teckchandani said. “This collaboration is a testament to Apparel Group’s ongoing commitment to elevating the fashion landscape in the region and providing unparalleled shopping experiences.
“Forever New’s timeless elegance and contemporary designs are a perfect fit for our market, and we are confident that the brand will be warmly embraced by our customers.”