Australia’s Back to School sales are expected to generate $2.5 billion in sales, with footwear and uniform brands predicted to be key spending categories.
According to research by the Australian Retailers Association (ARA) and Roy Morgan, approximately five million Australians (24%) will spend an average of $512 each on Back to school-related merchandise.
The most popular purchases will be stationary, mentioned by 54% of respondents, followed by school uniforms (51%), footwear (50%), books (37%) and lunchboxes or water bottles (26%).
Of those surveyed, 44% of Australians making Back to School purchases said they would be spending more than last year, while 22% said they would spend the same and 34% said they would be spending less.
Other key findings showed that 61% of those participating are making purchases for primary school, while 47% will purchase for high school, and 13% for tertiary education. Participants could select multiple options here.
The 35 to 49-year-old age bracket is set to make up the lion’s share of Back to School spending, making up $1.6 billion of the $2.5 billion overall spend.
Around 14% of those participating in the sales plan to spend more than $1,000, while 10% plan on spending less than $100.
Men and women are tipped to spend close to the same amount, at $1.26 billion and $1.28 billion respectively.
ARA CEO Paul Zahra said the projected Back to School purchases appeared strong as retailers look to build momentum to begin the year.
"Back to School sales are important for retailers to build momentum after the Boxing Day period and springboard into the year ahead," Zahra said.
"The Back to School period is where we see retail trade ramp back up, as many Australians return from their holidays and prepare their kids for the school year.
“Typically, uniforms, stationery, books and shoes make up most of the spending, with tech, school bags, lunch boxes and water bottles also highly sought after.
“With high interest rates and tighter budgets, parents will be expecting better value than ever before.”
Zahra acknowledged it is a challenging time for some families, who are struggling to afford supplies.
“With the cost-of-living crunch, it’s very tough out there for a lot of families – especially when it comes to purchasing back to school items for their children.
“These aren't just items on a shopping list – they're essentials that can make a real difference in a child's life.
“Many schools provide exemptions and financial support for those experiencing financial hardship – while some State Governments have their own programs to assist.”