American-born shoe retailer Foot Locker has signed a deal with Basketball Australia, becoming a major partner of the Australian men’s national basketball team, the Boomers.
As part of the partnership, the Boomers will wear the Foot Locker logo on their official game day shorts, debuting at the Ford BALLIN’24 series at John Cain Arena in July, before continuing with their pre-Olympics exhibition matches in Abu Dhabi against the USA and Serbia.
Foot Locker will receive extensive media exposure across various platforms, including on-court signage during national broadcasts and will supply prizes for the half-time competitions during the upcoming Boomers vs China games.
The retailer will also support the Boomers and Opals Super Camp in July and provide exclusive deals and prizes for the 500 participants.
Additionally, select players from the Boomers squad will make their first appearance at the Foot Locker store at QV, Melbourne on Wednesday, June 26 for a series of exclusive meet and greets.
“Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia,” Foot Locker senior director of marketing APAC Brendan Graham said.
“Our basketball partnerships ensure we are there with the right product and service for an athlete's journey from junior camps and tournaments to the highest professional level.
“The Boomers squad, filled with local and NBA talent, represents the pinnacle of this journey. We're proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage.”
Basketball Australia’s EGM of high performance Jason Smith welcomed the partnership with Foot Locker, saying it adds to the retailer’s ongoing contributions to the sport in Australia. This includes longstanding support of Basketball Australia’s National Championships (U14, U16, U18, U20 and School level) and ongoing commitment to the NBL1, WNBL, NBL and globally-recognised streetball event, Summer Jam.
“We have a big year ahead and our success on the court is only made possible with partners like Foot Locker behind us,” Smith said.