Online retailer Esther.com.au has announced it is rebranding as Esther & Co, with the etailer adopting a marketplace format for over 20 new brands.
The decision will also see the site offer new categories such as swim, lingerie, home, beauty and accessories.
Brands such as El Roy, Mosmann, Blaq, Frankly My Dear, Journey and Sunfox have already signed on, with countless more set to launch over the coming months.