Former Brand Collective CEO Eric Morris has taken on a new advisory role with delivery provider Deliver In Person.
Morris had been with Brand Collective for 18 years, initially founded by him as The PAS Group under private equity, which was then listed on the Australian Stock Exchange in 2014.
In March 2022, PAS Group merged with Brand Collective, becoming Australia’s third-largest retail fashion group. At that time, Morris took on the CEO role for the combined group.
Following his exit as CEO, Morris has taken on a formal and advisory role for Brand Collective, and has established an advisory group Albany Advisory.
After moving from the CEO position to a formal board and advisory role for Brand Collective earlier this year, Morris established the advisory group Albany Advisory.
“I’ve always been closely involved with retail and brands,” Morris said. “I’ve now taken an opportunity to extend my work with organisations, a few of which are slightly outside that sphere.
“Deliver in Person is one of those companies that, although still connected to retail, is ancillary to what I’ve always been doing. What’s most rewarding in this current role is seeing the value that can be added to these organisations - and their customers - in a relatively short period of time.”
Morris said he will use his experience in providing strategic direction to Deliver In Person.
“The value you demonstrate to customers and the experiences you create for them are what keep them coming back,” he said. “In the current climate, some companies are focusing on cost-cutting, while others are looking to add value.
“Those that successfully add value will be the ones retaining customers long-term, and that’s quite evident in the delivery services sector.”