Australian accessories chain Equip has inked a new partnership to unleash a new celebrity collaboration collection across Australia and New Zealand.
The brand, which currently operates 135 stores throughout Australia and New Zealand, has teamed with socialite sisters Kourtney, Khloé and Kim Kardashian to become the exclusive retailer of Kardashian Jewellery in the region.
The collection, which launches in Australia and New Zealand this week, will be sold online via www.equipaccessories.com.au and in stores across the two countries from today.
The debut collection will consist of 22 pieces in total, featuring a selection of chunky statement necklaces, bangles to mix and match and classic hoop earrings in gold with touches of black, silver and gun metal.
Commenting on the tie-up, Equip buying director Stephanie Kelly said the Kardashian line will boost the brand's product range and provide the business with an added competitive edge as its exclusive retailer.
“Equip traditionally has a wide demographic – we really aim to provide fashion accessories at great prices and the Kardashian Jewellery range is no different. Their pieces also have great versatility and can be styled to the individual,” she said.
In addition, Kelly revealed that the brand will be focused on a variety of marketing initiatives in the next two weeks to promote the launch of the Kardashian Jewellery collection.
“We are teaming up with the other Kardashian Kollections and taking part in a runway show on November 29 in Pitt St Mall, Sydney. Also, fans of Facebook should keep an eye out on our Equip page, also on the November 29, for a really exciting opportunity with both Khloe and Kourtney,” she said.