Premium fashion brand Elka Collective has opened its third retail store in Victoria, adding up to nine overall across Australia.
The new boutique is located along High Street in Armadale, home to other local and international brands such as Manning Cartell, Camilla and Marc, Aje and Lisa Barron.
The new store uses modern elements alongside sourced vintage, and features a central counter crafted from glass bricks as well as linished silver finishes.
“High Street has evolved into one of Melbourne's premier shopping destinations, making it a natural next step for Elka Collective,” creative director Courtney Price said. “Our loyal customers in this area have supported us since the brand's early days, and this boutique reflects how far we’ve come together.
“The entire team is excited to bring Elka Collective to High Street, continuing our journey of thoughtful, contemporary fashion.”
The Armadale boutique opening coincides with Elka Collective’s 10th anniversary, and will stock the Summer collection - a curated capsule of eventwear, relaxed tailoring pieces and premium cotton essentials.
The new location marks the beginning of further retail growth for Elka Collective, with further boutiques in Victoria and South Australia launching in 2025.
David Jones concession stores will also continue to expand for the brand across Australia, which currently covers six locations.
Elka Collective hosted an intimate in-store launch event attended by Melbourne social personalities and media figures to celebrate the opening.