The retail arm of The Walt Disney Company has launched its first-ever pop-up in Sydney, at Westfield Bondi.
This comes months after launching its first-ever Australian pop-up at Westfield Doncaster in Melbourne.
The Westfield Bondi pop-up store will sell a curated range of fashion and accessories, including adult and childrenswear, backpacks and kids costumes, alongside collectibles and soft toys.
Disney Store sells merchandise across Disney, Pixar, Marvel and Star Wars.
The pop-up will run from January 25 to February 16 this year. Alongside highly coveted products, including lightsabers to merchandise direct from Disney Parks, the pop-up will also include products from Disney Store Japan, all exclusively available at Disney Store in Australia.
The launch of the new pop-up also follows the establishment of a local warehouse in Victoria for the Disney Store, in Truganina, in a bid to drive local fulfilment.
Disney APAC vice president of retail Sara Grewal told Ragtrader in October last year that she and her team are working with CEVA Logistics for the fulfilment of items to its Australia and New Zealand customers.
“This new warehouse decreases the average delivery time to Australia guests by more than half, compared to shipping from outside of Australia,” Grewal said.
“This gives our guests faster access to the thousands of products available.”