From seeing Prabal Gurung's collection in 3D to Twitter Halo at Tommy, WGSN Associate Digital Editor Sam Aldenton runs down the best innovations throughout New York Fashion Week (NYFW).
The increasing amount of collaboration taking place between the fashion and technology industries has never been more apparent then this past NYFW.
Some brands were even giving away tickets to their shows like Givenchy through its online lottery and Rag & Bone who partnered with Uber to give away tickets.
Here are some of my digital highlights from the week…
1. Instagram launched a new section
The app announced at the start of NYFW there would be a new section at the top of its explore page called "The Best of Fashion Week" showcasing a curation of the most creative content shared through out the week. Instagram's new section follows in the footsteps of Snapchat and its "Live Story" feature which curates real-time content around a single event.
2. Kohls x Lauren Conrad
Kohls brought its runway show with Lauren Conrad directly to its fans with a collection that was shoppable directly from the catwalk and by streaming the show - which kicked off NYFW - on Periscope. Strangely, though, the collection is already on sale just a week later which makes me wonder what the point of a big budget runway show and digital effort is if you’re not going to sell at full price at least until the end of fashion month?
