Australian womenswear brand Decjuba has diversified its product range with a launch into menswear and beauty.
This is the first time the brand has ventured into the two categories and follows the launch of a deluxe basics line in 2016 and a kidswear label in 2017.
According to business information firm IBISWorld, menswear stores in the Australia market are expected to generate $5.4 billion in 2023. Revenue from cosmetic and toiletry retailing is expected to grow 2.1% this year to $5.5 billion.
Decjuba Men is designed in collaboration with Mr Simple and will launch on October 12, featuring shirts, tees and shorts.
This first release will be available this week online and in selected Decjuba stores, including a standalone store at Westfield Southland, Victoria.
“We have so much coming soon at Decjuba that we can’t wait to share with our customers,” CEO and owner Tania Austin said. “Decjuba Men is an exciting new step for us. A capsule of easy-to-wear classics they’ll love – it’s menswear, made simple.”
Alongside the menswear launch, Decjuba will also roll out its first-ever beauty range on October 23.
The range is comprised of 30 products and took 18 months to develop. It includes nail polishes, eyeshadows, face masks, lip glosses and brushes and will roll out online and in all stores.
Decjuba has also partnered with cocktail artisans Curatif to create a limited edition ‘Amazing Margarita’ to celebrate 15 years since Austin relaunched the Decjuba brand. It will be sold online from October 10 until sold out.
The fashion retailer will end 2023 with three more store openings in Mornington, Victoria; North Lakes, Queensland; and Warriewood, New South Wales.