Australian fashion retailer Decjuba has relaunched its D-Luxe Basics brand with an extended range and new stores in seven key locations across Australia.
D-Luxe Basics was founded in 2016 by Tania Austin, owner and CEO of Decjuba. The brand has previously been available to customers online and as a sub-brand within Decjuba stores.
Key locations for the new stores include Subiaco and Joondaloop, Western Australia; Adelaide, South Australia; Geelong and Ringwood, Victoria; Eastgardens, New South Wales; and Gold Coast, Queensland.
The newly expanded range includes a linen collection made from 100% European flax, loungewear and tracksuits made from a blend of Good Earth Cotton and recycled polyester, puffer jackets made with 100% recycled fibres, and denim made with Australian Cotton. It also includes dresses, accessories and activewear.
“We are so proud to launch D-Luxe Basics as a standalone concept and know our customers will love our new look and feel,” Austin said.
“D-Luxe Basics is a capsule collection of infinitely wearable pieces that everyone needs in their everyday wardrobe. Our customer has told us they’re looking for more from the brand and we can’t wait to welcome them into our new concept stores.”
Austin noted that D-Luxe Basics is aligned with Decjuba’s core sustainability strategy and mission. This includes ‘Decjuba Future’, which covers materials impacts and supply chain transparency.
The latest news comes as Decjuba is reportedly planning to expand into Singapore according to The Australian, with its first store slated for the end of next year.