David Jones has unveiled its annual Spring Flower Show, with twenty installations across its Elizabeth Street flagship store in Sydney.
In line with its ‘Natural Wonders’ theme for SS22, florist George Low has reimagined aquatic ecosystems using 40,000 individual stems, 300,000 individual blooms, 200 potted plants and over 40 different flower species. The floral arrangement took 860 hours and thirteen florists to build.
“Having taken inspiration from the ocean for this year’s theme, we’re using fresh blooms to
represent the new life that spring brings,” Low said.
“I love the process of selecting each of the flowers and sometimes travel over two hours just to see the different varieties.
“It’s important to support our Australian growers, which we’ve done this year by using more local and native flowers than ever before – they’re both beautiful and long-lasting."
David Jones has also partnered with NFP volunteer organisation Rethink Recycling Co-op. The move supports the reduction of plastic waste and repurposing the use of hard-to-recycle lids by creating a sizeable recyclable fish sculpture.
Called ‘Bud’, the 1.2 m fish sculpture is made entirely from repurposed materials, surfaced with over 10,000 plastic lids saved from landfill.
Bud will be donated to SEA LIFE Sydney Aquarium at the conclusion of the Spring Flower Show, where it will reside permanently.
Commemorating the first show of its kind in two years, guests will be welcomed into the store with a champagne bar on Ground level, with the option to book a flower show tour and high tea afterwards on level 7, accompanied a complimentary glass of Mumm Champagne.
“This year’s flower show is a significant and exciting event for both our customers and staff, given this is the first we’ve been able to host in two years,” said Wendy Rafferty, David Jones Elizabeth Street Store Manager said.
“It’s an incredible way to welcome the new season and we’re thrilled to invite customers into the store and see it come to life along with our incredible new season offering.”
With an 82-year history, the floral show began in the 1920s, where staff would bring in flowers from their gardens, placing them on counters to celebrate the beginning of spring.
This grew into a more formalised event with the introduction of festivals – before officially becoming the annual David Jones Flower Show in 1985.
The Spring Flower Show will be on public display until Sunday, September 11.