Department store David Jones has become the only retailer in Australia to stock and sell Kim Kardashian’s recently launched mens collection under her own Skims brand.
Skims is a shapewear and loungewear brand founded by the US-based celebrity.
“We are incredibly excited to be the first to bring Skims Mens to customers across Australia,” David Jones executive GM of menswear Chris Wilson said.
“The launch of Skims Mens marks a significant milestone for David Jones, providing men with the same high-quality essentials that our female audience has grown to love. This collaboration aligns perfectly with our commitment to offering the most innovative and desirable brands to our customers.
Skims officially expanded its offering into menswear in 2023. The new range includes boxer briefs, zipped hoodies and jersey-style t-shirts.
The core range includes underwear and loungewear in cotton and stretch. This includes briefs, ribbed tanks, t-shirts and zip-up hoodies, pants, long-sleeve t-shirts and shorts in jersey and fleece options.
The collection also comes in 11 colourways and in sizes ranging from XS to 5X.
Skims Mens will be sold at David Jones online and in-store at its Elizabeth Street and Bourke Street flagships.