David Jones has launched a campaign celebrating Australian designers dubbed Home of Australian Fashion.
The campaign celebrates Australia's designer community and features both established and emerging names.
Home of Australian Fashion features designers Carla Zampatti, Zimmermann, Camilla, Camilla and Marc, P.E Nation, Bassike, Bianca Spender, Sarah & Sebastian, Viktoria & Woods, KitX, Ginger & Smart, Bec + Bridge, Aje and Joslin, plus new talent Arnsdorf and Esse.
Australian brands also make a debut in the campaign, with the likes of Country Road, Witchery, Mimco, Politix, Saba, Jag, Sportscraft, Calibre, Academy and Bellroy also featuring.
David Jones GM of womenswear and accessories Bridget Veals said that David Jones wanted to highlight and support Australian brands during this challenging time.
"Our designers are our biggest advocates and we wanted to celebrate them at time where we are all experiencing huge challenges.
"Now more than ever is the time to support our local community of Australian designers and brands.
"As the world slowly shifts to a new normal our customers are increasingly seeking locally based or locally made products and are more conscious about the brands they support and choices they make," she said.
The David Jones Home of Australian Fashion campaign celebrates all facets of the industry, from the designers, the makers, the creatives and the suppliers.
Photographed by Charles Dennington and styled by Jillian Davison, Australian indigenous model Charlee Fraser is joined by male models Nick Truelove and Samuel Barrie to showcase key looks for the season.
In sneak peek behind the scenes footage, each designer reveals what Australian fashion means to them accompanied by the David Jones melody performed by Elizabeth Street store favourite - pianist, Michael Hope.