David Jones has continued the transformation of its flagship store in Bourke Street, Melbourne with the launch of a new menswear department.
Welcoming over nine million visitors per year, the David Jones Bourke Street has been refurbished to create a luxury fashion, beauty, home and food destination.
On July 21, David Jones GM of menswear Chris Wilson unveiled the new section located across levels 4 and 5.
The launch follows the opening of the new womenswear and accessories floor on level 3.
The unveiling will bring together international and Australian menswear collections across the two floors, from designers such as Ralph Lauren, Saturdays NYC, Rag & Bone, Hugo Boss and Axel Arigato.
It will also welcome 20 new brands into the menswear assortment including MJ Bale (pictured), Versace, Dolce & Gabbana and Alexander McQueen.
As well as bringing a new range of menswear, the newly renovated levels will also feature dedicated personal shopping suites for men, including personal shoppers and stylists offering made to measure and alteration services for the first time in Victorian David Jones stores.
David Jones will host a shopping weekend to mark the new launch, with live music and various bespoke activations including a motorbike build demonstration from Deus Ex Machina, whiskey tasting with Joe Black, barber and grooming from Pai Zileri and New Zealand grazing with Rodd & Gunn.