David Jones has finally unveiled ‘Level 7’, the luxury shoe floor in its $200 million Sydney flagship store redevelopment.
In a first for Australia, customers will experience the worlds of Louis Vuitton, Chanel, Gucci, Dior, Christian Louboutin, Roger Vivier, Valentino and Salvatore Ferragamo outside their eponymous boutiques.
Each of these brands have bespoke boutiques on Level 7.
They will sit alongside other luxury selections such as Saint Laurent, Balenciaga, Alexander McQueen, Jimmy Choo, Gianvito Rossi, Sergio Rossi, Aquazzura, Bally and Balmain.
Soon to be overlooked by a Champagne and Dining Bar, Level 7 is also home to the flagship’s newly refurbished Bridal Salon and David Jones Gift Registry.
David Jones CEO David Thomas said staff have also been trained in brand education, styling, fit and after care.
“A key element of his project has been the recruitment of talented specialists that are passionate about the brands, passionate about the product, and passionate about our customers.
"We have over 50 team members for our new luxury shoe floor comprising of luxury footwear experts and a number of new employees that have worked in leading speciality footwear and retail businesses both locally and internationally.
"More than 85% of our shoe team are bilingual and between them speak 19 languages and represent over 20 countries."