David Jones launches two new arms

David Jones has appointed a content agency to publish its new customer magazine and app, due for launch in August 2016.

The two platforms will be published by Medium Rare.

The seasonal print magazine will deliver content around fashion, beauty, home and food.

It will be distributed quarterly in store and mailed to David Jones’ most loyal customers.

The accompanying app will be available on mobile and tablet, for IOS and Android devices, and will have a weekly publishing frequency.

Medium Rare MD Gerry Reynolds said the platforms will offer customers a new experience.

“We are delighted to partner with Australia’s premium omni-channel retailer to create a high-quality publication that will reinforce David Jones’ position as the authority on fashion and style.

“David Jones’ customers are high-income earners who can afford luxury, but still seek value.

"They favour both style and substance. And they love to shop.

"We are excited about creating a magazine that will not only inform and entertain, but that will also make an emotional connection with readers to create a sense of community.

“The magazine’s guaranteed circulation will make it an attractive proposition to advertisers wishing the engage with a sophisticated and high-spending readership.”

David Jones CMO David Robinson said the initiative will create a contemporary consumer experience across print, digital and social channels.

“Our new magazine and app will reward our customers, promote our leading international, local and private label brands and bring our brand values to life by being vibrant, clever, stylish and empowering.”