David Jones will host a series of activations across its inner-city stores as part of World Pride 2023, including the launch of a new visual merchandising platform.
The World Pride events will take place at Elizabeth Street and Bondi Junction locations from February 23 to March 5.
Headlining the schedule is Briefs Factory, a diverse dance troupe who will perform across both locations as well as David Jones' Elizabeth Street windows.
The performance will mark the launch of David Jones’ Our Window, Your Stage series, which will turn the windows of the Elizabeth Street and Bondi Junction stores into animated performance platforms.
David Jones Elizabeth Street store manager Wendy Rafferty said live model installations and DJs from the LGBTQIA+SB community will also run throughout the month.
“For David Jones, Pride month is a time where we can reinforce our commitment to LGBTQIA+SB inclusion within our stores and beyond, celebrating acceptance and allyship, and championing authenticity.
“Through a series of unmissable events and in-store experiences, our community will be encouraged to imagine a world full of possibility, where individuality is celebrated and the voices of the LGBTQIA+SB community are heard.”
The Elizabeth Street store will feature a glitter rainbow booth at its entrance, while brands such as Calvin Klein, OPI, Dyson, Ralph Lauren, Marc Jacobs Fragrance, MAC and Bonds offer limited-edition goods, events, gifts with purchase and personalised products.
Visual merchandising assistant Craig Barrie will also join the schedule as alter ego 'Luna Laurent' (pictured). As a member of the LGBTQIA+SB community, Luna will make her editorial debut in the February issue of JONES Magazine, alongside many other members of the queer community.
“To me, Pride is about standing together, united and lifting each other up. It’s the perfect opportunity to unapologetically celebrate the queer community and all that we are, having conversations about our journey and where there is opportunity for further growth, support, and progression. To feel safe and supported as a queer in the workplace at David Jones has given me the ability to be exactly who I am, free of judgment - which is something I’m incredibly grateful for and why I am proud to work here,” Barrie said.
David Jones stores around Australia will take part in the national Pride campaign, with rainbow store displays and team members given the option to wear a Pride badge.
David Jones has 43 department stores across Australia and New Zealand as well as an eCommerce site.