Australian department store David Jones has added 50 new international and Australian brands to its curation, and has expanded collections with a dozen others, as part of its autumn/winter 2025 season launch.
New arrivals include Australian brands Nala Lingerie, Aje Denim, Effie Kats and Bianca & Bridgett, alongside international labels Wardrobe NYC, Favorite Daughter, Free People and Adanola.
The retailer has also welcomed new arrivals across womenswear, including From Future, Roland Mouret and Pistola, alongside accessories from Moncler, Brunello Cucinelli, Nelson Made, St. Agni, Naked Vice and Alias Mae handbags.
For menswear, the lineup features Hugo Blue, Samsoe Samsoe, Zegna, Diesel and Rolla’s.
According to David Jones, it is the only department in Australia offering over 800 exclusive brands across fashion, accessories and home.
The launch of the new season also includes a campaign fronted by model Megan Gale, promoting the department store’s ‘Price Match Promise’.
“At David Jones, we understand that many Australians are feeling the impact of the rising cost of living, which is why we’re championing our Price Match Promise,” David Jones CEO Scott Fyfe said. “If our customers find the exact same item at a lower price from a qualifying local retailer, we’ll happily match it.
“We want our customers to shop with confidence, knowing they are investing in pieces that will stand the test of time and continue to deliver value long after their purchase.”
The overarching trend for this season is confidence, David Jones reported, with an emphasis on comfort and longevity.
Executive GM of womenswear, footwear and accessories Bridget Veals confirmed there is a real shift in the way David Jones customers approach shopping.
“Consumers are more considered in their purchases, seeking pieces that are not only stylish but also versatile and functional,” Veals said. “This season, we’re bringing together key pieces that embody that spirit—from fashion denim and winter florals to trans-seasonal tailored suiting and standout knitwear.
“New brands like Wardrobe NYC, Roland Mouret, and Free People are all about delivering on quality and design, while Nelson Made heels and Alias Mae handbags add luxurious finishing touches.
“It’s about offering our customers pieces they’ll wear again and again, at prices that reflect lasting value."
For menswear, the upcoming season is about “relaxed sophistication and comfort”, executive GM of mens, kids and home Chris Wilson said.
“We’re introducing timeless, high-quality pieces from brands like AG, Stone Island, Calibre, Maison Kitsune and Ami Paris, along with classic denim and smart-casual footwear,” he said.
“Key trends include muted tones in everything from chinos to jackets, along with the return of denim in looser fits. As we continue to embrace comfort-driven dressing, expect to see more relaxed silhouettes in both casual and formal styles.”
David Jones operates 40 retail locations across Australia and New Zealand, alongside a dedicated website and a newly launched mobile shopping app.