Culture Kings has opened its first U.S flagship store at The Forum Shops at Caesars, Las Vegas.
The 14,000-square-foot retail space features a recording studio for musical artists, a 75-foot hat wall and live DJs performing daily.
The flagship also includes a Secret Room featuring streetwear collections, as well as in-store activations including Holy Grail arcades and a half basketball Sharp Shooter challenge.
The store is stocked with 60 third-party brands and more than 18 international brands designed by Culture Kings, including Carré, GOAT Crew, Saint Morta.
"It has always been my vision to launch stores in the U.S., and there is no better city than Las Vegas,” Culture Kings CEO Simon Beard said.
"The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience.
"I’m confident that this one-of-a-kind retail concept will drive growth in-store and online and will accelerate our brand awareness in the U.S.”
a.k.a Brands, which acquired the brand last year, has slated further expansion across the US.
“This is a pivotal moment for Culture Kings,” a.k.a Brands CEO Jill Ramsey said.
"Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail into an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S. and globally.”