Australian fashion retailer Cue has made a retail return to the Pacific Fair shopping centre on the Gold Coast, which also unveils a new look for the brand.
Located on level 1 between Camilla and Midas, the new store was design-led by interior design studio Alexander & Co. Key features include a custom natural stone crazy paved floor, with colourways including green, travertine and terracotta.
The fitting rooms include burgundy curtains, and there is a feature room in a curved form enclosed by a jade green leather curtain.
“Returning to Pacific Fair, with a brand-new store concept is a significant moment for Cue, heralding an exciting new chapter in the brand’s long history,” Cue Clothing Co CEO Simon Schofield said.
“Opening this new flagship is a testament to the enduring legacy and forward-thinking design approach of Cue – bold, progressive and elevated, the store reflects not only the brand’s ethos of creativity and innovation, but also our commitment to delivering unique in-store experiences for our customers.”
Cue opened the store earlier this month in a grand opening event, which included complimentary coffee in the morning, transitioning into cocktails for the afternoon. The first customers visiting in-store were given a $100 gift card to spend on the day.
The Cue brand is managed under Cue Clothing Co, which also includes Veronika Maine.