Australian athleisure brand Crop Shop Boutique (CSB) will launch a pop-up store in Melbourne ahead of Christmas.
CSB’s latest pop-up responds to high demand from its consumer base, and follows past successful pop-up stores in the Gold Coast, Sydney, and Los Angeles.
Located in South Yarra, the pop-up store’s doors will officially open on December 1 and continue trading to December 3. It will stock CSB’s latest ranges, including the second release of its CSB x Isabelle Mathers collection.
CSB will also offer branded merchandise exclusive to the pop-up, including tote bags, tumblers and umbrellas.
Founder Rachel Dillon will be in store from 9am on opening day for customer meet and greets.
"This pop-up store is part of our commitment to interact with our community in person and give them the opportunity to try on our products and help shape the future of our brand and our product,” Dillon said. “Nothing means more to me than watching a CSB customer leave the store feeling confident and comfortable.”
The pop-up will also include a claw machine for customers who spend over $250, with prizes including a $1,000 gift card and gift bags.