The Iconic has welcomed Country Road Group to its fashion offering as part of a new partnership.
The deal between the businesses sees CRG's brands Country Road, Witchery, Mimco and Trenery join The Iconic's collection of 1,000 brands and 80,000 products.
The partnership sees The Iconic become a key third-party digital partner for Country Road Group.
"We are thrilled to be partnering with The Iconic as a leading ANZ online fashion destination," Country Road MD Elle Roseby commented.
"This partnership will give Australian and New Zealand customers the opportunity to access Country Road on their own terms, while taking advantage of the world-class shopping experience that The Iconic is known for.
"Customers are changing the way they engage with fashion, and The Iconic provides the perfect platform for us to reach new audiences," she said.
The partnership kicked off with the launch of Country Road's apparel, footwear and accessories in men's, women's and kids categories on The Iconic.
The remainder of CRG's brand portfolio will join The Iconic in the coming months.
The partnership also launches as a testament to The Iconic and Country Road Group’s shared commitment to sustainability.
This shared commitment will manifest in shoppable CRG items in The Iconic's 'Considered' edit.
"We are incredibly honoured to welcome Country Road Group to The Iconic fashion family," The Iconic CEO Erica Berchtold said.
"As ANZ’s leading online fashion, sports and lifestyle destination, this partnership is testament to how forward-thinking retailers can leverage The Iconic alongside their existing customer channels to achieve even greater market penetration.
"The last 12-months has seen accelerated retail shifts and with The Iconic home to over 17 million online visits a month, we’re looking forward to the value we can deliver Country Road Group’s portfolio of coveted brands," she said.
Country Road and Politix can be shopped on The Iconic now.