Politix is set to expand its physical and digital footprint in Australia, with the opening of nine David Jones concessions.
This will be backed with the launch of a 24-page print catalogue, supported online with a fully shoppable platform and digital ad spend.
The new concessions will take the national store count to 80.
Politix was acquired for around $60 million by Country Road Group last year.
Politix CEO Peter Sitch said this is a key milestone for the brand.
"We are excited to launch Politix’s ‘Get Lucky’ summer 2017 national campaign which coincides with our launch in David Jones.
“Our Politix customer is fashion forward and invests in top-to-toe looks.
"The catalogue and digital campaign showcases our most extensive range and heralds the exciting Red Label “Lucky Shirts”, our light weight fitted Modern Tailoring ranges, along with Spring Racing and Black Tie.”
The catalogue will be distributed nationally through Australian Financial Review, The Courier Mail, Sydney Morning Herald, The Age we well as Politix stores, David Jones and Myer.