Australian fashion brand Country Road will open its latest store in the coastal town of Lorne, Victoria.
Lorne is situated along the Great Ocean Road, a tourist attraction reportedly attracting over 2 million visitors every year.
The new Country Road location includes a deck with umbrellas and deck chairs at the front of the store. The retail door will sell Country Road products across womenswear, menswear, childrenswear and homeware.
Country Road will mark the launch with a complimentary lemonade and sorbet cart on December 15 and 16.
"We are excited to bring Country Road's signature style to Lorne, a location renowned for its natural beauty and relaxed, coastal lifestyle,” Country Road MD Elle Roseby said.
“In keeping with its surroundings, the store embraces natural sisal flooring, warm timbers and fixtures that incorporate recycled materials. We look forward to welcoming the local community and holiday makers alike.”
Country Road was born in Australia in 1975. It is operated under Country Road Group, which is owned by South Africa company Woolworths Holdings Limited.
The brand currently operates 607 store locations across Australia, New Zealand and South Africa.