Piping Hot Australia could be part of a global solution to transform the polyester industry.
The surfwear brand has partnered with the University of Technology Sydney (UTS) to develop a sustainable fibre made from seaweed.
The partnership builds on Piping Hot's mission for clean oceans for future generations and will see UTS climate scientists build a prototype fibre.
The biobased fibre will work to net remove carbon from the ocean and reduce the environmental impact of synthetic fibres.
Piping Hot MD and CEO Stan Wan welcomed the partnership with UTS.
"It is an honour and privilege to partner with the distinguished Professor Peter Ralph and the UTS Climate Change Cluster.
"As part of Piping Hot’s mission to defend the oceans, our purpose-led investment into marine biotechnology and material science is of vital importance.
"Together we intend to impact change though marine science and transform the industry’s reliance on fossil fuels," he said.
Director of UTS Climate Change Cluster professor Peter Ralph added that the new fibre could revolutionise the fashion industry.
"We are delighted to be collaborating with Piping Hot on this exciting research project.
"The UTS Climate Change Cluster and Piping Hot are equally committed to a more sustainable future for our planet, and the development of sustainably sourced materials is crucial to achieving that goal.
"Developing new nature-derived alternatives for the fashion and textile industries has the potential to revolutionise products and their impact on the oceans," he said.
According to Piping Hot's 2020 Impact Report, 88% of its products are made with low impact fibres, 100% of its team are trained in circular design principles and it has 100% transparency in its supply chain from fibre to garment.
The business has also prevented more than 14 million plastic bottles from entering landfill or polluting the ocean.