Cotton On Kids will launch its biggest store on November 26.
The new store will open at the recently redeveloped Warringah Shopping Centre and measures at 500sqm.
The design, which takes inspiration from a playground setting, has already debuted in New Zealand and Melbourne and showcases the entire range.
It features in-store technology such as phone charging stations, interactive screens and a teen-focussed section to display the Free by Cotton On range.
Cotton On Kids general manager Natalie McLean said the concept is centred around engagement.
“Retailing is as much about experiencing a brand’s philosophy, as showcasing the breadth of offering and ensuring shopping ease.
"That’s why our new store concept was designed to provide heightened engagement and fun at every touch point – we know that’s what our customer wants.”