Cotton On Group has sharpened its global focus on the wellbeing of the world, as it officially launches its Cotton On brand into the UK.
Since the launch of Typo in the UK in 2016, the Group has opened 29 stores and built a strong online presence, which it has now expanded with the introduction of Cotton On to the online store.
However, while celebrating this milestone, the Geelong-based retailer has heightened its efforts to support vulnerable communities across the globe through a new partnership with UNICEF.
Cotton On Group is the first global retailer to partner with UNICEF in helping deliver 1 million COVID-19 vaccines to vulnerable citizens in over 90 countries across the world.
The initial vaccines will protect those most at risk, frontline health care workers and teachers, so they can continue to provide services and care for their community.
The business will support UNICEF through the Cotton On Foundation, which has kicked off a fundraising campaign in-store and online to support the delivery of COVID-19 vaccinations (as part of the COVAX response), and diagnostic tests and treatments.
100% of proceeds from the sale of Cotton On Foundation products will support UNICEF's efforts.
Cotton On Group CEO Peter Johnson said it was important for the business to raise funds for this worthy cause.
"Through our Foundation’s unique fundraising model, we have supported vulnerable communities for the past 13 years.
"The impact of this pandemic has been felt right across the world and we’re proud to be part of the solution by helping communities get back on their feet," he said.
Additionally, the business has called on Cotton On Foundation ambassadors Andy Lee and Bec Harding to help raise further awareness of the campaign.
UNICEF Australia CEO Tony Stuart added that Cotton On Group's support is vital in helping its mission.
"There has never been a more important time to rally together to help respond to biggest crisis the world is facing right now because COVID-19 isn’t over for anyone, until it’s over for everyone," he said.
Alongside helping deliver the vaccines, Cotton On is continuing its own efforts to provide essential health services in Africa and South East Asia - communities where the Cotton On Foundation has an extensive history.
Since 2007, in partnership with its team members and customers, the Cotton On Group has raised over $120 million through the Cotton On Foundation, to deliver quality education around the globe.
Customers looking to support the Cotton On Group x UNICEF partnership can purchase Cotton On Foundation products in-store or online, or donate across Cotton On, Cotton On Body, Rubi, Cotton On Kids, Factorie or Typo stores.
The UNICEF fundraising campaign began today and will finish on July 04 2021.