Cotton On Group has launched a formal Reconciliation Action Plan (RAP), part of a broader internal program towards reconciliation with First Nations people.
Cotton On joins a network of more than 1,100 corporate, government and not-for-profit organisations that have made a formal commitment to reconciliation through the RAP program.
Cotton On's 'Reflect' RAP includes 14 time-bound targets across Governance, Opportunities, Relationships and Respect to September 2023.
This includes increasing First Nations recruitment, retention and professional development, with 38 team members identifying as Aboriginal or Torres Strait Islander to date.
Cotton On will also increase First Nations supplier diversity to support improved economic and social outcomes.
This includes leveraging its brands to showcase First Nations artists and creators through product, campaigns, partnerships, design, employment and training programs.
Cotton On Group CEO Peter Johnson said the program is a critical step in the group’s ongoing reconciliation commitments.
“Though [this] marks a significant moment for us as a business as we continue to fulfil our purpose to make a positive difference in people’s lives, reconciliation is something we’ve been working toward for many years, and it’s something we’re committed to for the long run."
“For us, it’s about bringing more voices, experiences and views to the table, enabling a greater positive impact for those around us, and going on the journey knowing that we have much to learn.
“Guided by our Ethical Framework, we’ll achieve our Reconciliation Action Plan by embedding ideals of belonging across every aspect of our business and empowering each other to speak up for what’s right.
The Reflect RAP is part of an ongoing program towards reconciliation.
Cotton On Group has contributed over $2 million to First Nations projects, with an annual commitment of $1 million to First Nations partnerships.
The Group also partnered with Yirrkala band King Stingray in July 2022, launching an apparel collection that raises funds for the band’s growth.
The brand also partnered with First Nations artists to design football jumpers for the Geelong Football Club and the AFLW.