Connecting digital with print: lessons for local publishers

As Australian fashion publications struggle with falling readership rates, could this be the answer?

WGSN Associate Digital Editor Sam Aldenton meets the team behind Garage Magazine, a print product with the flexibility of digital.

G arage magazine created an augmented reality app to bring a huge number of its 260 pages into the 3D world. When holding the app over a scan-able pag, editorials – such as one starring Suki Waterhouse and Molly Bair – become animated.

Garage’s term paper writing service digital manager Ahmad Swaid and editorial director Michael Polsinelli told us how the issue came about and what it means for the future of print…

This isn’t the first time Garage has worked with augmented reality. Is this a recurring project or something that’s baked into each issue?

Michael: The app began with Jeff Koons’ first virtual sculpture for issue seven. We consider the magazine to be a platform in a very open sense. Initially I liked the idea of the magazine becoming a physical plinth – could the cover artwork ever be considered a cover sculpture? The app was initially built to serve that purpose, not because we just liked the idea of having an app. However, over time the app has allowed us to understand content and its reception in new ways, which we’ll always explore.

For the full interview, head here:

http://www.wgsn.com/blogs/connecting-the-digital-with-the-print-a-qa-with-garage-magazine/